Mission Statement

Superstition Harley-Davidson's Mission Statement

  • Vision Statement: Transform our customers' dreams and expectations into reality.
  • Mission Statement: Superstition Harley-Davidson is committed to passionately promoting the Harley-Davison lifestyle through dedication, integrity, and teamwork.
  • Business Philosophy: To stimulate the rate of business through: reputation, consistency, and community awareness.


  • Family- We are dedicated to building bonds that last a lifetime.
  • Integrity- We are honest to ourselves and others.We believe in "doing the right thing."
  • Recognition- We recognize our employees and customers are our business without either our culture would not exist.Their importance is at the root of every decision.
  • Communication- We communicate clearly what we hope to accomplish and how we hope to reach our goals.
  • Competence- We know our best investment is in our team.By properly educating them on our product and culture we can build a stronger opportunity for the future.
  • Passion- Motorcycling is more than a hobby, it is a lifestyle.We have fun at what we do and always strive to improve.